Tuesday 30 October 2012

Media Convergence

Halfterm 29-10-12

1 comment:

  1. Georgia, the market becomes saturated with films from WHICH country? Why does this force the British to be more creative?

    You need to be far more specific with the Kings Speech, which companies produced and distributed the film (why is having the Weinsteins on board so advantageous). Try and explain in greater detail the advantages of using YouTube, consider how much money cn be saved in advertsing, think about how this will enable the audience to interact with the trailer and spread news.

    You have to go into WAY more detail about the poster campaign, why was the advertising for The Kings Speech so LOW FI? Why was their convergence so minimal?

    Trying to compare to Batman is an excellent idea BUT you need way more detail on the convergence, think about the technology which Nolan used, the viral ad campaign.

    YOUR TARGET (SO IMPORTANT I'VE WRITTEN IT IN CAPS) LEARN FACTS, BE REALLY REALLY REALLY REALLY REALLY REALLY REALLY REALLY REALLY REALLY SPECIFIC WITH YOUR EXAMPLES.

    I would award this essay 14/50 You have a LOT of work to do. You are a film geek, use this to your advantage.

    ReplyDelete